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Brand's Motto
Following the acquisition by Cafe de Coral Group in June 2003, Oliver's Super Sandwiches has been repositioned with a fundamental rejuvenation on its brand concept. This change represents Oliver's Super Sandwiches' new era of extending its customer profile and building brand loyalty as delivering its series of customer-focused commitments by fortifying an entire dining experience in a welcoming environment.
Oliver's Super Sandwiches' motto "Fresh Attitude, Your Way!" introduces the images of freshest choices catered exclusively for individual taste and preferences. The mission is to satisfy our customers "in what they eat, in where they eat" as such that we would do it their ways. The marketing proposition predicates on the image of being a fresh, personal, caring, friendly and stylish brand.
Featuring over thousands combinations of sandwiches with tremendous choices of sandwich breads, fillings, condiments or toppings and sauces, Oliver's Super Sandwiches offers a wide spectrum of sandwiches, baked potatoes, pastas and salads, together with soups, snacks, desserts and various beverages.
Oliver's Super Sandwiches' primary customers are universities' students, white-collar class, office executives, professionals, expatriates and health conscious individuals with a middle class socio-economic status.
Brand's Mission
Oliver's Super Sandwiches is the pioneer and market leader to create a niche of sandwich specialty restaurants in the marketplace, which is uniquely positioned as a fast casual restaurant chain nurturing healthy lifestyle in dining.
Oliver's Super Sandwiches is eager to project, reinforce and create its image of "fresh, personal, caring, friendly and stylish" as its core brand perception to the customers. These five elements serve as the fundamental drivers for aligning strategies in diverse aspects such as products, service, promotions and ambience.
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